Showing posts with label Publishing. Show all posts
Showing posts with label Publishing. Show all posts

Saturday, March 23, 2013

Publishing Roots and Anecdotes



There was a time in my life when reading professional books and journals was nearly a full time job onto itself, especially when I was starting out in my career.  The books seemed to come first and then the journals, particularly Publishers Weekly and it's UK counterpart, The Bookseller.  Added to the mix were academic and library publications such as The Chronicle of Higher Education, Library Journal, Kirkus Reviews, Choice: Current Reviews for Academic Libraries, and a number of related newsletters.  Weekends and nights were reserved for professional reading.

Now retired, I haven't read a professional book in years, although I try keep my eye on the publishing industry via the Web.  Nonetheless I've been remiss; it was only recently that I came across a book published some four years ago, a very important one to me and, I think, to the history of publishing, Immigrant Publishers: The Impact of Expatriate Publishers in Britain and America in the 20th Century (Transaction Publishers, 2009).  One of the co-editors, Richard Abel, was the founder of Richard Abel and Co., a major bookseller to academic and research libraries during my career.  Perhaps not too coincidentally, the book was published by Transaction Publishers which was headed by the late Irving Louis Horowitz, a sociologist who was a great publisher in his own right, publishing important works that others would have deemed too unprofitable to tackle.  I competed with Horowitz at times for authors but we had a cordial relationship.

Naturally, I was able to access large chunks of the book on Google Books but through one of Amazon's "partners" I was able to buy a new copy, still shrink wrapped for half the price.  Probably this was a review copy that had been sold.  Some things never change.  I wanted the hard cover for my collection of publishing books, particularly as it covers my own publishing roots.

Immigrant Publishers portrays a number of individuals I knew, worked with, and/or competed with.  For me personally, the most influential person was Walter J. Johnson, who was my first employer at the Johnson Reprint Division of Academic Press.  He was my "accidental mentor" and I would like to think that some of his better attributes, his intensely productive and entrepreneurial nature, became part of my working demeanor and without that subliminal tutelage, my career might have been very different. 

Two chapters are devoted to Walter Johnson, one by Edwin Beschler covering Johnson and his brother in law / partner Kurt Jacoby and their flight from Nazi dominated Europe to New York (with various stops between), establishing Academic Press (AP) in 1942. Johnson arrived with his wife, Thekla, after he had spent some time in a concentration camp but won his release. The other chapter is by Albert Henderson covering Johnson Reprint Corporation (JRC), run exclusively by Johnson (as was Walter J. Johnson, Inc., his antiquarian firm) and JRC's trailblazing accomplishments in the world of scholarly reprints.  I vaguely knew Beschler who was an AP editor but I worked closely with Henderson. 

Walter Johnson was an enigma to me when I joined the firm in 1964, straight out of college, winding up in the Production Department of JRC. On the one hand he could be charming, even endearing, but he also managed his businesses through fear and divisiveness, and constantly displayed a high level of distrustfulness.  But it was "justified paranoia" given his path to the United States (along with other publishers covered in the book) to escape (just barely) the encroaching threat of Nazi ideology inspired genocide (a fate of many of the family members of Johnson, nee' Jolowicz, changing his name and his religion "to never again be victimized"). 

Henderson recounts a meeting in the conference room of JRC which perfectly illustrates Johnson's suspicious personality, one that I also attended. It was a meeting called by my immediate boss, Fred Rappaport (another important influence on my career who is still a friend of ours after all these years).  Johnson was out of town but had placed a call to Fred waiting impatiently on the phone while the switchboard operators attempted to locate him.  At first they were unable to find him, until he was finally traced to the conference room. Johnson was incredulous and furious -- "what do you mean having a meeting without me?" -- you could hear Fred desperately trying to defend himself.

I also vividly remember another incident when Johnson stormed into the accounting department which was opposite my production department.  He was again furious, yelling at the accounting manager (whose name I've forgotten).  He picked up a calculator from a nearby desk (bear in mind, a 1960's calculator would weigh in at almost 40 pounds). raised it over his head, and smashed it to the floor, storming out of the department, leaving stunned silence in his wake. 

Yet, I had a different relationship with him.  He could never quite figure me out.  If he needed someone to come in all day Saturday to work on an "emergency" production project, normally no one would volunteer, something he pretty much expected (I think some of those projects were "tests", simply to demonstrate his willingness to be in on a Saturday while no one else was).  Well, in each and every case I said OK, I'll come in.  He eyed me suspiciously.  You want to come in to work?  Sure, I said.  (Actually, I needed the overtime -- my first wife was pregnant and about to retire from her lowly paying job -- and as I was on the clock early in my career, overtime was a gift.)

So I would see Walter in the office some Saturdays early in my career, and he began to depend on me to handle the  more difficult reprint projects.  Which leads to one of my favorite Johnson stories.  One such "rush" project (the rush was always to beat Kraus Reprint to the punch), was a large serial set of some public domain title, involving scores of volumes.  We needed to get 50 complete sets out of Arnold's Book Bindery (in Reading PA ASAP) and towards that end (and for other projects as well), I had to go to Arnolds from time to time on a small plane from Newark Airport.  I was also in frequent contact with them via phone from the office (remember, this is thirty years before emails and twenty before faxes).

Well, one of Johnson's favorite "management techniques" was to monitor activities through the two  Doberman Pinschers he had as receptionists/telephone operators. (There was no direct dial long distance -- all such calls had to be placed through the operators.) One morning I had to speak to Arnolds about that rush project and I asked one of the watch dogs to place the call and she said no.  I said, no? What do you mean?  And she said, Mr. Johnson said no long distance phone calls without his personal approval because our long distance bills were getting too high, goodbye.  I saw red and I grabbed the entire file on the project (everything was on paper of course so these files could be several inches thick), and I levitated (at least it seemed to me) down the stairs (his office was on the 10th floor, mine on the 11th) which meant passing the dogs at the desk (who smilingly glared at me, relishing their brief moment of power) and I approached Johnson's office, which had two doors, one from the hallway which had a red light over it and if the light was lit it meant he was in a meeting (the light was on that day) and could not be disturbed, and the other door from the editorial department (where Al Henderson was sitting).  I went through the editorial department and threw open Johnson's door and indeed he was meeting with some people I didn't know, and as I entered, he started to mutter, slightly outraged,  Bob, what is this?  I slammed the file on his desk and said, you want the books, you call Arnold's Bookbindery!  I walked out to the refrains of Bob, Bob, Bob! following my back out the door.

Of course by the time I returned to my office the thought occurred to me that I better start packing up my personal stuff as probably I'd be losing my job that very day.  Indeed, ten minutes later he called and demanded that I come back to the office, which I did.  But there he was at the switchboard castigating (mostly for my benefit) the Dobermans at the desk, saying over and over again "I didn't mean Bob!"  Although it was a vivid illustration of his divisive management techniques, I also think the incident was a lesson for him that his rough tactics did not intimidate me.  From then on, I never had any difficulty with him and if anything,  he treated me solicitously.

There was no question that Johnson was a brilliant publisher, from a publishing family, and Academic Press and Johnson Reprint, addressed a real need for scientific and academic information, producing new research material and bringing back out of print works to fulfill the insatiable appetite for such information, particularly by libraries who at that time enjoyed very lucrative government funded budgets. 

Although I learned a lot from my "accidental mentor" my relationship with Johnson and his firm was doomed as I had learned everything I could in production, moved on to head up the editorial department, and even though he named me an "Assistant Vice President" in November 1969, I could see the handwriting on the wall when Harcourt Brace Jovanovich entered the picture at the end of that decade.  I was solicited by a start-up competitor, Greenwood Press, headed by Harold Mason, a librarian who had briefly worked for Johnson's antiquarian division.  Johnson offered me raises, promotions, anything to keep me from the competition.  What he could not offer me was any kind of career path into original publishing, which is where I was trying to take some new JRC programs, but Harcourt blocked the way and even Academic Press was moving into the humanities and the social sciences where I was trying to go with their new "Seminar Press" (which Harcourt squashed anyhow).

My soon-to-be new wife, Ann, headed up customer service for JRC and Johnson's knee jerk reaction was to be suspicious of her -- she remaining at JRC while I went to a competitor.  He called her into his office to be interrogated and in the end we both had to assure him of the ethical standards we both adhered to and remarkably he accepted it.  As it turned out, it was only a couple years later that JRC was closed in spite of Bill Jovanovich's reassurances of continuing everything as before.  My decision was the right one and within a few years I was President of Greenwood Press and as I said, I would like to think that the better aspects of Walter's work ethic materialized in my own management techniques. 

At first we had little contact, but later he begrudgingly acknowledged my career progress and we used to chat regularly at Frankfurt, long after he left Academic but remained the largest shareholder of Harcourt which purchased Academic in 1969.  I think Ann and I were among the very few former employees at his funeral service in 1996, his working until he died at the age of 88, on the day of my 54th birthday.

Whereas Johnson had his redeeming virtues, another "publishing expatriate" that I dealt with during my career, Robert Maxwell, seemed to have none.  In fact he very much reminded me of Walter, but without the charm. He too ruled those who let him by fear and intimidation.  I had the unpleasant and totally unscheduled task of "debating" him -- I think it was 1972 or 1973 -- at one of the American Library Association's annual meetings

His company, Pergamon Press and ours were both caught up in heady days of microfiche reproduction of public domain government documents.  We had been filming all the Congressional Hearings to 1969 and we had rolled out a similar program for municipal documents.  Both Pergamon and Greenwood had started to tackle State Documents, so we were head to head competitors although both programs were still in their formative stages.  Each company had produced promotional literature describing its forthcoming program and the American Library Association had asked us to speak about them at one of their government documents sessions.  The editor of our program, however, was also the editor of our municipal project and he discovered, sort of at the last minute, that he had a conflicting speaking engagement about the municipal documents program and as that was much further along (and perhaps he didn't relish the thought of taking on Robert Maxwell who was to speak on behalf of Pergamon), I was thrown to the sharks with only a couple hours notice.  I had written the promotion piece myself so I was familiar with many of the details, but not all.  In any event, there I was, a thirty year old utterly inexperienced public speaker, having to face someone whose public speaking ability was legendary,  a former Member of Parliament with a booming voice, whose reputation preceded him.

The dreaded time finally arrived and I was shocked at the sea of faces attending this meeting, maybe a couple of hundred, a far larger crowd than I imagined.  Perhaps Maxwell was the draw and he was invited to speak first.  OK I said to myself, that will give me time to prepare any rejoinders if I need them.  He stood at the podium and held up the very brochure I wrote (not his own), the cover of which heralded "Solve All Your State Documents Problems -- acquisitions, claims, checking-in, cataloging, binding, shelving, retrieval." He silently held it up (it seemed like hours to me, but it was only for about 15 seconds) waving it back and forth so all could see.  (It was a June meeting, in Detroit as I recall. I had worn a Haspel Wash and Wear suit and I could feel the sweat trickling down my back.  I felt certain that pits of stain were forming under my arms.  Why was he holding up our brochure, not saying anything?)  Suddenly, in his bass English voice he boomed "Huckster!"  I blinked in astonishment (never having been called a huckster before, but thinking it must take one to know one).  He then went on tearing our program apart, saying nearly nothing about their own.  In a way it didn't surprise me, given his reputation and given both programs were "announcements" and in fact did not yet exist.  Easier to criticize ours than say something about their own.  He looked at me sitting in the first row with every thrust of his voice.

After about ten or fifteen minutes of my verbal whipping, it was my turn. I remembered the fear of whether my anxiety-induced sweat would be evident on my way up to the podium.  The crowd was clearly agitated by the tension Maxwell had created, some librarians uncomfortable about a verbal confrontation between the two of us.  Well, they didn't have to worry about me as I knew there was no way I could win that battle.  Maxwell knew it too and the smirk on his face showed his pleasure at having me where he wanted me.  

So instead of saying anything about the attack he levied, or defending our program in any way, or, forbid, attacking his, I basically went about my business of explaining our program, how it would work, the tentative nature of it at that point, and we would be eager to have their input as to the directions we should take.  In other words, I completely ignored Maxwell, as if he had never spoken.  Afterwards, librarians came up to me to thank me for not responding in kind. 

Any future contact between Maxwell and myself was confined to merely passing by one another in the aisles of Frankfurt or some other ALA meetings, one not acknowledging the other.  He died a mysterious death, presumably having fallen off his yacht in the Atlantic, after which it was discovered he had raided his company's pension fund to keep his publishing empire floating.

Another publisher profiled in the book is Fred Praeger whose parents failed to escape Nazi Germany and died in the gas chambers at Auschwitz, leaving a profound impact on Fred.  He ultimately formed Praeger Publishers and, with the help of CIA funds, began to publish the very successful "Special Studies" series that was squarely aimed at the threat of the Soviet Union.  One of his early successes was the publication of Milovan Djilas' The New Class which sold 50,000 copies, a work I had read in college and have a copy on my bookshelf ever since. 

In fact, to digress somewhat, many of these "immigrant publishers" shared a kind of Ayn Rand prospective on business and viewed any totalitarian regime with revulsion, particularly the Soviet Union at the time. I remember an amusing anecdote involving Walter Johnson in that regard.  On November 9, 1965 I was waiting for the elevator on the 11th Floor of 111 Fifth Avenue.  It was about 5.20 PM and out the window in front of the elevators, I was gazing north at the top of the Empire State Building as darkness gathered but the city and the Empire State were still ablaze in lights.  Suddenly those lights started to go out until the city was in darkness, the elevators had stopped and all lights in the building were extinguished.  I asked if anyone had a flashlight. No, no one did.  Then, I made my way downstairs in the dark to the 10th Floor.  Surely, I thought,  Mr. Johnson would know where there was a flashlight and perhaps what was going on.  He was frantic, listening to a portable radio and indeed, he had a flashlight and offered to lead everyone down the eleven flights to the street.  I remember going down the stairs with Mr. Johnson, the two of us leading a couple of dozen other employees, Johnson turning to me and moaning over and over again:  The Russians! The Russians!  It's an attack!  They've done this! Set in the context of how these immigrant publishers landed on the shores of the United States, the reaction was quite understandable.

So in light of that, it is utterly plausible for a Fred Praeger to embrace anti Soviet studies while conveniently accepting CIA funding.

My first personal encounter with Fred Praeger -  other than running into him at Frankfurt or some of the scholarly association meetings we both regularly attended -  was a day I spent with him at his Westview Press office in Boulder Co.  It was sometime in the Fall of 1984, not long after Publisher's Weekly had published a long article about me and I think Fred was curious about the competition but basically I think he wanted me to see his operation and pay homage.  Of course I was curious as well.  We competed with one another but had chosen different paths -- he trying to control all aspects of the business, including manufacturing, whereas my philosophical approach to publishing was to focus on bringing authors and markets together, leaving all manufacturing to subcontractors. 

We had a good day together and our relationship remained cordial until the end of 1985 when CBS Publishing put his former business, the eponymous Praeger Publishers, Inc. on the market.  We did preliminary due diligence on the business and so did Fred.  Sealed bids were submitted.  We won the right to complete the due diligence process and to negotiate a final price based on our findings.  During that process I had my regularly scheduled Frankfurt Bookfair rendezvous in October.  I ran into Fred. He was furious with me.  What right did I have to buy a company with his name?  What right!!!????  (The name of course was an inseparable part of the company.)

He stormed off and my contacts with him from then on at meetings were his menacing glares. He was a creative publisher, and I respected him, but he, too, could be a intimidating and difficult person. He sold Westview only a few years later.

There are other individuals mentioned or portrayed in Immigrant Publishers who I knew or dealt with, but not to the extent of the three I talk about here.  They were exiles from their homelands who immigrated to the US or the UK in search of security and entrepreneurial opportunities in publishing.  They were on the cusp of the information age and instinctively they seized that opening for new, thriving scientific, technical and social science publishing businesses.  They indirectly paved the way for what we now know as the Internet age (one wonders what they would have done with today's technology).  But it all harkens back to what constitutes knowledge.  As Charles Kegan Paul (publisher of Kegan Paul & Trench) said towards the end of the 19th century,  "It is by books that mind speaks to mind, by books the world's intelligence grows, books are the tree of knowledge, which has grown into and twined its branches with those of the tree of life, and of the common fruit men eat and become as gods knowing good and evil." 

These "immigrant publishers" gave rise to another generation of publishers -- I was among them -- ones that learned the ropes from these pioneers.  We in turn laid down the groundwork for the ubiquitous use of computers in publishing and anticipated on demand and on line publishing.  As that May 25, 1984 Publisher's Weekly profile concluded its article..."We're working on disseminating online information," says Hagelstein -- derived at first from books, but ultimately, he believes, to be online only....What Greenwood's whole approach seems to be leading to is that so-far elusive development we are always being told is in our future: books on demand.... Perhaps, in its own way and with all deliberate speed, [it] is pointing the way to the future of the book."
 




Tuesday, February 15, 2011

Conservative Media Goes Rogue

Recently I was trapped in traffic in my car, channel surfing for news on the Egyptian revolution, and came across a Fox funny person, Glenn Beck. I should have surfed on by, but was fascinated by his off the wall comments -- which admittedly I am probably taking out of context as I only listened to him for a couple of minutes -- but if I understood the thesis correctly, Obama's secret agenda ( as a "community organizer") is to organize the youth of the world (evidence: Obama appealing to "the youth of Egypt" during the crisis) in an attempt to encourage some sort of a new Industrial Workers of the World? Did I hear that correctly? And what does Beck have against youth?

Between Beck, Sarah Palin and Rush Limbaugh (BP&R), a flood of bizarre assertions have been made about Obama's motivations, and the conservative media is drowning in their spewed sewage. It is one thing to call Obama incompetent, or having the wrong priorities (neither true for the most part, at least in my opinion), but to foster these conspiracy theories is quite another. No American president has been so reviled by conservatives and, frankly, I can't figure out why and how the conservative movement thinks it can benefit from this kind of extremism, other than selling more newspapers, books, and media time.

No doubt, there is a buck to be made by BP&R and conservative leaning media, particularly Rupert Murdoch's News Corporation which now owns Fox, the Wall Street Journal, and the book publisher HarperCollins, just to name a few. This media giant can now create persuasive circular arguments, hiring Sarah Palin as a Fox News Contributor, having HarperCollins publish "her" book, the Wall Street Journal and other media quoting the wacky output of this celebrity politician, and, then have Fox News quote the WSJ. Murdoch began turning the UK's newspaper industry into sensational tabloids at the end of the 1960s (with the kind of blaring headlines as seen here in Piccadilly Circus when we first visited London after we were married) and some of the same methodology seems to be migrating to more recent ventures.

However, to my surprise, I read Michael Medved's opinion column in yesterday's Wall Street Journal discussing this very issue of the demonization of Obama -- and a "fair and balanced" one as well (maybe I'll keep my subscription after all) -- Obama Isn't Trying to 'Weaken America'.


Of course, as a conservative commentator, Medved fears that the BP&R's fixation on Obama as an evil-doer will ultimately be the ruination of Republican chances in the 2012 election. He rightfully points out that while the history of the presidency is fraught with mistakes, essentially the office has been occupied by people of good intentions. I could argue that although Nixon's presidency might have begun there, it ended in the office's worst betrayal, but I agree with Medved that the presidency's history "makes some of the current charges about Barack Obama especially distasteful—and destructive to the conservative cause."

Thursday, January 20, 2011

Why Do This?

When I published my 100th blog entry, less than two years ago, I wrote a piece about why I write this blog and now that I recently posted my 200th entry, I thought it might be interesting to revisit the topic.


Nothing has really changed in terms of why I spend some of my time this way. Clearly, it is for my own benefit and the fact that along the way I've had thousands of visits to my blog, is gratifying but incidental to "the mission." How do they arrive here? Some friends tell me they visit (while others pointedly say they never have as they don't "do" that sort of thing, which is ok with me too). But mainly, people land here from Google searches, some from Google Images as I frequently include photographs with my entries even though they may not be called for by the piece.

Long ago I decided not to activate a comments feature on the blog as it was not my objective to get involved in public discourse. However, there is an email address in my profile and from time to time I receive email about my pieces, particularly the more political and economic ones where I have a viewpoint and recognize that others have their own and I have always responded. My favorite email though was from the adult daughter of a friend of mine I mentioned in a blog, she saying "It's always so eye-opening to see your parents in a different light....I was extremely touched by your piece....[and] thank you for sharing that. It meant a lot to me." Even though I mostly write for myself, it is nice to know that some of what I do in these virtual pages might benefit or interest others.

Barry Ritholtz who has been blogging for more than ten years under the rubric The Big Picture, recently wrote an interesting piece on why people might blog, and I was fascinated by his observation that his own blog would be the same whether 100 people visited it or 100,000 daily. Clearly his visits would be closer to the latter and mine to the former as his blog is financially oriented and he is well-known in his field.

But, we have many of the same reasons (not all) to blog, and here are his:

1. You have something to say
2. You enjoy the craft of writing
3. You want to figure out what you think, and do so in public
4. You want to be part of a larger community of like minded individuals
5. You have a hobby or interest that you are really, really into
6. You want to maintain a presence on the Intertubes
7. You have an expertise and you want to share it
8. You have an eye for content (text, graphics and video) and you enjoy leading other people to them
9. You want to create a permanent online record of what you are reading, looking at or thinking about
10. You like engaging in debate with total strangers

The first three would be among my major reasons for doing this, although the others, except for the last, enter the equation as well. I guess I would have to add family history to the mix too.

In regard to "making an online record," I finally figured out how to get a PDF onto Google Sites so this is a link to a 1984 Publisher's Weekly article during my salad days. It is amusing (to me) to read about my vision of specialized publishing at the time and what the future might hold. It is pre-World Wide Web, so it has to be taken in that context. It was also amusing to share that particular issue with "Mr. T."

So, on to the next hundred, but for a while I am taking a break.
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Tuesday, November 23, 2010

All the News That's Feigned to Print

The Rupert Murdoch owned Wall Street Journal reported yesterday that the Rupert Murdoch owned HarperCollins Publishers will sponsor a 10-day book tour by their author, Sara Palin, who is a contributor to the Rupert Murdoch owned Fox News.

The occasion is the publication of her book "America by Heart: Reflections on Family, Faith, and Flag," a follow-up to her best-selling "Going Rogue." In addition to those credentials for her inevitable run for the Presidency, Ms. Palin is also the star of her own reality TV show, "Sarah Palin's Alaska." Her daughter Bristol is indirectly campaigning by her appearance on "Dancing With the Stars," another prime time "reality" media production.

In addition to those qualifications, Ms. Palin has a bachelor's degree in communications, having attended a number of colleges in the pursuit of that degree, was a TV newscaster, and served as a mayor of a town of some five thousand people and for a couple of years as governor of Alaska with a population about the size of El Paso, Texas. She resigned her governorship to pursue her interests in self-promotion.

Besides having Rupert Murdoch's News Corp empire as a backer, she owes her political career to John McCain who brought her to the national stage in a desperate act to carry the 2008 presidential election.

Can this "rogue" politician continue to skillfully manipulate public opinion by charisma alone and a friend in high places? And will she continue to supply News Corp with all the fodder necessary for higher ratings, greater circulation and therefore more advertising and sales? A nice symbiotic partnership? You Betcha'

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Tuesday, February 16, 2010

eBook War of Words

A follow up to Publishers in the Crosshairs, hopefully a more carefully considered one. The eBook wars are far more complicated than imagined. I quoted Mike Shatzkin from the Financial Times piece, but since then I’ve had enough sense to venture into his blog, specifically his expert report, The wild weekend of Amazon and Macmillan, which in turn led me to Tobias Buckell’s Why my books are no longer for sale via Amazon and Charlie Stross’ Amazon, Macmillan: an outsider's guide to the fight. These lengthy pieces, with their fascinating threads of responses, are must reading, something I might have done in the first place.

I should have known that publishers would find ways to make things hopelessly complex. Any industry that can base its selling strategy on first publishing a high-priced edition, overprinting the same in the hope a lower unit cost will justify a lower list price, and then take back the majority of what has been printed as returns, trying then to resell them on the bargain books table for pennies on the dollar, while, at the same time, issuing a lower-priced paper back edition, has to be suspect to begin with. The eBook wars have become enmeshed in legacy marketing practices such as “agency plans” and inconsistent methods of compensating authors on the sale of such editions (percentage based on “list price” or the net selling price, and/or whether the “agency” discount figure into the same). Then, digital rights management further complicates the issue.

When things become hopelessly complex, simplify. One option is to go to a “net pricing” scheme for eBook editions sold to the retail marketplace through intermediaries and then let the marketplace work; perhaps that price being similar to the eventual paperback list price. Of course, marketing structures and royalty arrangements would have to be engineered with that approach in mind, so there is no short-term silver bullet, and it does not "prevent" Amazon from pricing at less than it is paying the publisher. One has to wonder whether such a publishing practice is even legal or Amazon’s pricing is sustainable. But, I defer to the blogs mentioned above on this subject, following them with great interest, as the eBook wars no doubt escalate. As a society, we can only hope that a negotiated peace does not come at a price too steep for the publishing industry.


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The Ancient Library of Celsus

Thursday, February 11, 2010

Publishers in the Crosshairs

Maybe it’s because I’ve been on the periphery of the industry for a while, the salad days of my publishing career behind me, but being a firm believer that information, especially vetted information, has value, publishers seem to be having a chicken-little moment at this stage of technology evolution. I can’t help but hark back to the 1960’s when publishers and libraries were fearing that Ultrafiche, a microfiche that holds up to 1,000 pages per 4x6" sheet of film, would make the printed book redundant. So fast-forward to the brave new world of the 21st century.

No doubt today’s technology is a form of creative destruction that Ultrafiche was not. But the operative word here is creative and publishers bring something valuable to the table, gathering and authenticating information at the higher end of the information pyramid and editing, designing, promoting and distributing trade books at the lower end. I’ve always thought of publishing as an information pyramid, the top of which is “must have information” – mostly scientific and professional – and at the bottom, the kind of publishing which is mostly the mass market stuff competing with movies, magazines, and other leisure-time activities. In the information pyramid there are various categories in between, such as educational publishing, serious trade publishing, etc. The higher in the pyramid, the less price sensitive and visa versa. To a great extent, this applies to electronic distribution as well.

Monday’s Financial Times presented an interesting analysis of the publishing industry’s present predicament, eye opening because it made clear that Amazon, to build market share and ward off the rapid encroachment of Apple and Google, was selling their $9.99 eBooks at a loss. Macmillan’s move to delay eBook editions of new titles by six months was to “force” Amazon to charge more, which Amazon capitulated on, not because of one publisher’s demands but because the announcement of Apple’s iPad threw down the gauntlet of real competition for the Kindle. I thought competition was supposed to drive down prices. Otherwise, the whole matter suggests a form of price fixing.

While publishers might find a $9.99 electronic book unsustainable (if that is their own list price) as, after all, the vast majority of the costs are those incurred in creating the first copy (paper, printing, and binding being a minor part of the expense in publishing), Amazon’s selling at that price is another matter. How long can Amazon sustain pricing that is less than publishers’ charge Amazon, particularly as Apple and Google enter the competitive fray? Aren’t publishers playing a dangerous collusion game “forcing” resellers to charge a particular price? Publishers need to set their list prices for printed and electronic editions, establish a sensible discount schedule to resellers (both price and discount dependent on where the book/information stands in the information pyramid), and then let the marketplace work. Their control of copyright allows them to have this power. It’s not a matter of “negotiating” prices with resellers, but, instead, ensuring they (publishers) don’t fall into the same trap as the music industry, taking safeguards with distributors to guard against unlicensed replication of eBook editions.

According to Mike Shatzkin (quoted in the FT article), “Legacy publishers still want bookstores to last as long as possible. Their business model is built on their expertise in navigating that industry.” No doubt that is true; even though that legacy system is fraught with its own economic problems such as allowing “returns” of unsold copies for up to a year, an archaic business practice that bookstores and publishers seem to be addicted to. However, be it legacy publishing, electronic, or forms yet to be discovered, it is the publishing industry’s need to adapt, not to retard progress. Otherwise, “their failure to recognize that their industry’s economics is of no concern to the marketplace [will be] another nail in their coffin.”

Perhaps the trade book publishing industry needs to be led out of the woods by more innovative independent publishers, with important, influential authors seeking those venues, deserting the present publishing oligarchy that imagines it can control how the resellers should price their publications. Instead, control the timeliness, presentation, and relevance and accuracy of content, bringing together the author and the reader, in any form the marketplace needs.

Of course it is a more complicated matter, within an even larger picture if you take into account the desirable survival of the independent bookstore, the strategic deployment of on-demand publishing by publishers, and how authors, particularly the best-selling authors, look at the eBook – is it a subsidiary right of which they require a larger piece of the action, such as they receive from the sale of movie rights, or even hold the right to themselves to negotiate their own deals with Amazon, Apple, etc.?

Independent bookstores could be compensated for eBook downloads in their own Wifi hotspots – provided publishers and electronic distributors cooperate and agree to give up a little of the pie, as sellers do to Google for eyeballs that lead to sales. It is in the best interests of the industry to ensure the independents’ survival and they can have a role.

Publishers could more often deploy on-demand printing, especially for the so-called mid-trade edition, or do shorter edition runs and then opt for on demand subsequent editions if warranted. This strategy would reduce part of the publisher’s risk.

Authors have to realize that having a multiplicity of publishers and distributors is in their best long-term interests. Reserving eBook rights for themselves to negotiate with electronic distributors will have an impact on publishers’ ability to produce and promote printed editions. Are we, as a society, better off without legacy publishing in any form?

One of my friends and mentors, the late Len Shatzkin (Mike Shatzkin’s father) said it best in his book In Cold Type; Overcoming the Book Crisis (published in 1982 – the industry has always been in crisis!): “Any misfortune for book publishing is a misfortune for all Americans. Books are too important to our lives; we cannot be indifferent, or even casual, about what happens to the industry that produces them.”
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Friday, December 18, 2009

Book Publishing Roulette

Unfortunately this is not the first time that I’ve said something negative about my industry. I am particularly bewildered as to how some giant trade publishers seem content to play Russian Roulette, thinking they can stem the tide of the migration from print to digital by simply going into a hissy-fit and refusing to issue e-book editions until the hard cover edition has had several months in the market without “competition.” Their failure to recognize that their industry’s economics is of no concern to the marketplace is another nail in their coffin. Strong independent publishers have an opportunity to pick the bones of behemoths such as Simon and Schuster and HarperCollins who, along with Hachette Book Group, have announced their intention to delay the publication of e-book editions until their higher-priced hardcover editions have had several months in the marketplace. “Each publisher voiced concern that the popularity of cheap, $9.99 e-book best sellers available simultaneously with new hardcovers endangers the publishing industry's future.”

Instead they should be embracing the policy of “any-time-any-place” publishing – delivering the goods to the consumer whenever he/she wants it and in any form. There may have to be price disparities for different formats. Certainly the more a title is aimed at the consumer (trade), rather than at someone who needs information to do a job (professional), the digital edition price might undercut the hardcover. But do they really think that they can control the digital tsunami? The only thing endangering “the publishing industry’s future” is the misguided policies of trade publishers themselves.


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Wednesday, November 4, 2009

Homer & Langley

Ever since I first dealt with Amazon.com as a Publisher, sometime in the mid 1990’s, I also became their customer. Back then we were receiving regular faxed orders, usually for a few copies (with a photocopy of Jeff Bezos’ personal credit card!). I might have spoken to Bezos at the time, or one of his colleagues. Customer service, they explained, is their credo and they will build their business on that. We began to ship on open credit. The rest is history.

I buy most of my books from Amazon, frequently from their partners which costs nearly nothing, except shipping. It is sort of ironic as this can undermine prices on their Kindle, but given my interest in the physical book itself, the Kindle is not for me. I’m not a Luddite, but there is nothing like handling a printed book.

When we were recently in Asheville, we made our regular visit to Malaprop’s, one of the great remaining independent bookstores. They usually have a good selection of autographed copies and a couple of years ago I bought Russo’s Bridge of Sighs there. I was looking for Russo’s new novel That Old Cape Magic. Disappointed they didn’t have one this time, I sought out the next on my list, E.L Doctorow’s Homer & Langley. It is the best Doctorow novel I’ve read since Ragtime and the World’s Fair.

Reading an autographed copy has its drawbacks. No turning back corners to be able to find favorite passages. No reading on the beach. Handle with care. After reading, it belongs under glass like a museum piece.

The book itself is beautiful, printed on antique eggshell paper with a deckle edge, set in the Caslon type face, an old style face in the same family as Garamond, the classic crispness of which almost cries out to the reader to savor every word. And Doctorow’s writing is of museum quality too in its stark clarity and beauty. There are four main characters in the book, the brothers Homer and Langley Collyer, New York City, and Time (or the passage of the same).

Homer is blind but he is the one who can see truths as the book’s narrator and in various parts of the book is the one who leads the sighted. “People my age are supposed to remember times long past though they can’t recall what happened yesterday. My memories of our long-dead parents are considerably dimmed, as if having fallen further and further back in time has made them smaller, with less visible detail as if time has become space, become distance, and figures from the past, even your father and mother, are too far away to be recognized. They are fixed in their own time, which has rolled down behind the planetary horizon. They and their times and all its concerns have gone down together.”

A “Theory of Replacements” obsesses Langley, his older brother. “Everything in life gets replaced. We are our parents’ replacements just as they were replacements of the previous generation. All these herds of bison they are slaughtering out west, you would think that was the end of them, but they won’t all be slaughtered and the herds will fill back in with replacements that will be indistinguishable from the ones slaughtered.” Consequently, Langley lives his life collecting newspapers, categorizing stories, preparing what would be a “perpetual newspaper.” “He wanted to fix American life finally in one edition, what he called Collyer’s eternally current dateless newspaper, the only newspaper anyone would ever need. For five cents, Langley said, the reader will have a portrait in newsprint of our life on earth. The stories will not have overly particular details as you find in ordinary daily rags, because the real news here is of the Universal Forms of which any particular detail would only be an example. The reader will always be up to date, and au courant with what is going on. He will be assured that he reads of indisputable truths of the day including that of his own impending death, which will be dutifully recorded as a number in the blank box of the last page under the heading Obituaries.” Langley devolves into an antisocial eccentric, hoarding everything he finds, including his newspapers.

Doctorow’s story is somewhat based on the real life of the Collyer brothers who lived in New York City but it only serves as a loose sketch for the canvas of this tour de force. An odyssey of people, representative of time’s passing, drift in and out of their home, inherited from their parents, people from the depression, to WW II, to the Vietnam era, and the flower generation. While the brothers wage war with New York, the utility companies, and their neighbors, their home slowly degrades as time has its way and they withdraw from life itself.

Homer is a gifted pianist, the artist in the work, clearly Doctorow’s voice and sensibility. Homer has had one true love in his life, Mary Elizabeth Riordan, who, like everyone else in the novel, transits through the Collyer home never to return. She was his “prompter” in a silent movie theatre, whispering the changing scenes on the screen in his ear so he could play the appropriate music, his only job when he was younger. Then, she becomes his piano student and finally she leaves, becoming a Sister and a missionary in far away places, Homer occasionally receiving a letter. She is apparently murdered in Central America. Homer laments, “I am not a religious person. I prayed to be forgiven for having been jealous of her calling, for having longed for her, for having despoiled her in my dreams. But in truth I have to admit that I was numbed enough by this awful fate of the sister to be not quite able to connect it with my piano student Mary Elizabeth Riorden. Even now, I have the clean scent of her as we sit together on the piano bench. I can summon that up at will. She speaks softly in my ear as, night after night, the moving pictures roll by: Here it’s a funny chase with people hanging out of cars…here the hero is riding a horse at a gallop…here firemen are sliding down a pole…and here (I feel her hand on my shoulder) the lovers embrace, they’re looking into each other’s eyes, and now the card says…’I love you.’ ”

And as at the end of a silent movie the lens slowly closes and Homer cannot “see to see.”
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Sunday, July 26, 2009

Richard Yates’ Revolutionary Road

A while ago I was “tagged” by a fellow blogger to name twenty-five writers who “influenced” my life, and although I began my reply by naming Updike, Roth and Dreiser, Richard Yates could have easily been the first on my list.

He is certainly the only writer where I may have had some small reciprocal impact. Why? Because for almost ten years the only edition of his classic Revolutionary Road in print was the one I republished in 1971. Astonished to find it out of print at the time, we snapped up the rights from Yates’ literary agent, the International Famous Agency. In fact, the Wikipedia entry for the novel incorrectly cites Greenwood Press as the publisher instead of its original publisher, Little, Brown, and Company (1961). No doubt the article’s author was holding the Greenwood hardcover edition.

When our edition was published it was my intention to reread it, but career demands, other literary works, including all of Yates’ later novels and short stories, encroached on my reading time, so on various bookshelves in the homes we’ve lived, this edition nestled in waiting. The catalyst for recently rereading Revolutionary Road was the film of it, starring Leonardo DiCaprio and Kate Winslet. Reportedly, the book was “discovered” as a major American literary work by Kate Winslet and her husband, the film’s director, Sam Mendes. The film seemed faithful to the novel so I finally read the reprint edition to see for myself. In the process I was reminded why I was so taken with Yates’ work in the first place.

Since I am an “old” production guy, I have to describe the edition, republished without a jacket but in a library binding, 88 point binder’s boards, Arrestox "C" weight cloth with gold foil stamping on the spine, 5–1 /2 x 8–1/2 trim size, headbands and footbands, printed on acid free, cream colored high-opacity 50 lb paper. It was probably printed in Ann Arbor, Michigan where we printed the majority of our books. It looked as new as the day it was republished. So, I have come full circle with the book, reading it soon after it was first published, reprinting it when it went out of print, seeing the movie, and now finally rereading my reprint edition of the novel, with more than 40 years intervening.

As I said I thought the movie closely followed the book but after rereading Revolutionary Road, I am struck by its extreme faithfulness. Maybe this is because Yates’ elegantly developed plot moves chronologically and with an inevitability that drives the novel to its conclusion, making it so adaptable to the screen. But mostly, it is Yates’ living dialogue and although I do not have the screenplay to compare, I am certain much of it was wisely lifted from the novel itself.

When I first read the novel I was going through a divorce, having been married at the end of my junior year in college. My ex-wife and I were two kids, not unlike Frank and April in Revolutionary Road. I take literature very personally and the novel spoke directly to me as my own marriage was disintegrating and I was looking for answers.

The relationship of Yates’ men and women can be summed up by the titles of Yates’ two terrific short story collections: Eleven Kinds of Loneliness and Liars in Love. I was struck by these two themes, loneliness and self deception, as depicted in Revolutionary Road, relating those to my own experience, not only in my first marriage but the failed marriage of my parents (although they continued the pretense of a marriage to their deaths). Yates’ characters are perpetually struggling with one another, the men unsure of their masculinity, having to prove it in their work, their “need” to be loved by their wives, and to dominate women outside their marriages, while the women are highly neurotic and dependent but oddly headstrong and impulsive at the same time.

Towards the novel’s dénouement, April, exhausted from her struggles with her husband Frank, determined to follow through on aborting their third child, sends Frank off to work with a little kiss. Frank is confused, astounded, but grateful as he goes off to catch his train. April thinks it was “…a perfectly fair, friendly kiss, a kiss for a boy you’d just met at a party. The only real mistake, the only wrong and dishonest thing, was ever to have seen him as anything more than that. Oh, for a month or two, just for fun, it might be all right to play a game like that with a boy; but all these years! And all because, in a sentimentally lonely time long ago, she had found it easy and agreeable to believe whatever this one particular boy felt like saying, and to repay him for that pleasure by telling easy, agreeable lies of her own, until each was saying what the other most wanted to hear – until he was saying ‘I love you’ and she was saying ‘really, I mean it; you’re the most interesting person I’ve ever met.’” Indeed, liars in love. It perfectly described my own experience and I’ve been hooked on Yates ever since.

Yates characters wear different personas, playacting their way through their lives, with a natural capacity for self deception and disingenuousness. The book begins with a play in which April acts in a community theatre production. For a month after April finds she is pregnant with this third child, she and Frank go through their own elaborate play, she wanting an abortion (supposedly for Frank’s sake) and Frank wanting the child (supposedly for moral reasons). Subliminally he realizes that the pregnancy will put to rest April’s impetuous desire to move to Paris and thus leave them with a “comfortable” suburban life: “And so the way was clear for the quiet, controlled, dead serious debate with which they began to fill one after another of the calendar’s days, a debate that kept them both in a finely drawn state of nerves that was not at all unpleasant. It was very like a courtship….His main tactical problem, in this initial phase of the campaign, was to find ways of making his position attractive, as well as commendable. The visits to town and country restaurants were helpful in this connection; she had only to glance around her in such places to discover a world of handsome, graceful, unquestionably worthwhile men and women, who had somehow managed to transcend their environment – people who had turned dull jobs to their own advantage, who had exploited the system without knuckling under it, who would certainly tend, if they knew the facts of the Wheelers’ case, to agree with him.”

Yates tackles the suburban landscape, reminiscent of Cheever and Updike, something that did not resonate particularly with me when I first read the book, but after having lived in the Westport, Connecticut area for some thirty years, now has a special meaning. Yates’ portrayal is more scathing, depicting a desolate place where desperate people, lonely and unsure of themselves, toiling away in an era of placidity on the surface with deep anxiety running beneath. He describes the neighborhood as “invincibly cheerful, a toyland of white and pastel houses whose bright, uncurtained windows winked blandly through a dappling of green and yellow leaves.” The women raise the kids in their manicured homes and the men do battle in the city, snaking their way on the commuter railroad with their hats and their newspapers. Yates describes Frank, “…riding to work, one of the youngest and healthiest passengers on the train, he sat with the look of a man condemned to a very slow, painless death. He felt middle-aged.” This is as sad a depiction of the American dream’s corruption as could have been conjured up by Fitzgerald.

Frank works at his father’s old firm, a veneration of cynicism on his part. He gets a job in the Sales Promotion Department at Knox Business Machines, deciding “it would be more fun not to mention his father in the interview at all.” “The sales what? [April inquired]….What does that mean you’re supposed to do?” “Who the hell knows? They explained it to me for half an hour and I still don’t know, and I don’t think they do either. No, but it’s pretty funny, isn’t it? Old Knox Business Machines. Wait’ll I tell the old man. Wait’ll he hears I didn’t even use his name.” “And so it started as a kind of joke. Others might fail to see the humor of it, but it filled Frank Wheeler with a secret, astringent delight as he discharged his lazy duties, walking around the office in a way that had lately become almost habitual with him, if not quite truly characteristic, since having been described by his wife as ‘terrifically sexy’ -- a slow catlike stride, proudly muscular but expressing a sleepy disdain of tension or hurry.” Work too, is nothing more than a performance, something without intrinsic meaning, like other aspects of their lives.

Paradoxically, the one character in the novel who does not suffer from self deception, is their real estate agent’s son, John, who is an inmate in a mental institution, one who occasionally visits the Wheelers when he is released to his parents. When he learns that the Wheelers are not going to move to France and that April is pregnant, he says to them, first referring to Frank, “Big man you got here, April…Big family man, solid citizen. I feel sorry for you. Still, maybe you deserve each other. Matter of fact, the way you look right now, I’m beginning to feel sorry for him too. I mean come to think of it, you must give him a pretty bad time, if making babies is the only way he can prove he’s got a pair of balls….Hey, I’m glad of one thing, though? You know what I’m glad of? I’m glad I’m not gonna be that kid.”

Yates wrote six novels after Revolutionary Road. Among my favorites was Easter Parade, but Revolutionary Road stands on its own. He also had his short stories published in the two collections mentioned earlier, and, finally, he became more widely recognized with the publication of the Collected Stories of Richard Yates a few years ago. The wonderful introduction to this edition was written by Richard Russo who is yet another contemporary author influenced by Yates.

A must read article on Yates “The Lost World of Richard Yates; How the great writer of the Age of Anxiety disappeared from print” was published in the October/November 1999 issue of the Boston Review by Stewart O’Nan. He thoroughly covers Yates’ history and writing, but I was disappointed O’Nan failed to mention the edition of Revolutionary Road we kept in print for those ten years. Nonetheless, I would like to think our edition did its small part in keeping Yates’ extraordinary novel alive.
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Friday, July 10, 2009

You Get What You Pay For

Malcolm Gladwell’s “Priced to Sell; Is Free the Future?” in the recent issue of the New Yorker brings up fascinating issues, ones I dealt with my entire career – should “information” be “free.” Part of his article is a critique of Chris Anderson’s new book, Free: The Future of a Radical Price,”which argues that given the inexorable downward price pressure in technology, there is an inevitability that the content itself will become free. Anderson suggests that musicians learn to make their money “through touring, [and] merchandise sales” and newspaper writer retool to become coaches to unpaid writers who will work “for non-monetary rewards.” Fame, crumbs?

No doubt the newspaper industry is under siege, and is probably the most threatened during this Great Recession. But Gladwell’s scathing dissection of the YouTube “business model” points the way to the inevitability of two universes, a subscription model such as the successful Wall Street Journal, one that offers a level of professionalism or specialization people are willing to pay for and then the free one like YouTube, a commodity aimed at a mass market, supported either by advertising or by the provider being satisfied by cornering market share/eyeballs (Google in the case of YouTube).

The New York Times had attempted a subscription model for its Op-Ed Columnists, miscalculating that this is the unique value of the Times. That value, though, as with the Washington Post, is its gestalt and by charging for a part of the paper and not all is to devalue the sum total of its parts. Pay per view is not feasible but dedicated followers will pay for access to such well established icons.

Similarly, newspapers that do not have a national standing, have an opportunity to expand their coverage of local issues – to create the specialization needed to buttress their own brands. Of course, content is not the only issue, it is the subscription model itself. Giving print subscribers nearly free access to the on line version is one approach, particularly as technology such as the iPad become ubiquitous. The pricing of an online version (only) is the more critical issue for these publications, and that will be dependent on their own distinctive market position. The devil is in the details, but Gladwell’s article is a good reading.

Wednesday, July 8, 2009

Do We Cry for the Sloth?

Coffee House Press, the innovative US Publisher of Firmin, saw my blog piece on their book and asked if I would like to review the author’s forthcoming novel, The Cry of the Sloth (To be published Sept. 1). Sure, I said, thinking that I might be graduating from reading about a lovable rat to an equally lovable sloth, and sloths are much cuter to begin with, sort of an upside down koala bear. The advance copy arrived as we were getting ready to leave for the summer so I looked forward to kicking off the summer reading season with Sam Savage’s new book. Not only did I love Firmin, I was more than curious about the author as he is about my age and it brings hope to us old guys; who knows, there might be a first book in each of us still.


The Cry of the Sloth is an epistolary novel, set in a Midwestern town during the 1970’s, quite a departure from Firmin written in the first person by a very literary rat. It is the first such novel I’ve read since 84 Charing Cross Road, which is actually not fiction but an exchange of letters between a New York book buyer and an antiquarian bookseller in London. The one thing all three books have in common is that they are about the literary world, although the “Sloth’s” world is faux literary.


The “action” mainly unfolds by following our protagonist, Andrew Whittaker, over a four month period, through his letters and other miscellaneous writings, including his interpretations of his correspondents’ replies (in the rare cases when he received one), as well as just about everything else he writes, including fragments of a novel (“meant to be comic [but] it has acquired an overlay of desperation”), notices to his tenants of apartments he inherited (“Do Not Throw Cigarette Butts in Flower Pots”), apartment ads (“Enjoy a Family Lifestyle!”), grocery lists (“t.p”. – toilet paper being prominent on each), fragments of ideas for stories, and notes to himself.


Mainly, his letters are to the contributing writers of his failing literary magazine, Soap, A Journal of the Arts, of which he is the Editor, his ex-wife, Jolie, to whom he owes alimony and on whom he was obviously entirely dependent for keeping his life organized when Soap began, Vikki, a contributor and perhaps Soap’s only donor, creditors who hound him for money, the Rapid Falls Current, the small town newspaper with which he is at war, and successful novelists, some old friends who obviously do not answer his pleas to participate in a spring literary festival. He obsesses on the festival as his salvation, much as Gogol’s Akaky Akakievich saw his Overcoat.


It is a lonely, solitary journey, kaleidoscopic in nature so we, the reader, see only parts of the mosaic and always through the eyes of the 43 year old Andrew Whittaker. But through that prism we witness his slow slide, progressing through various states of mind, with his ranting and ravings, paranoia, even writing letters under pseudonyms to the local newspaper praising “That Andy is a quiet, dignified, private man,” and then responding to his pseudonym under still another one.


His obsessive compulsive behavior leads him to perform all tasks, explain all his actions in minutiae and repetitively, sometimes hilariously but always to the point of sadness. He becomes fixated on why there are no photographs of him between the ages of seven and fifteen in the family album, pursuing an answer from his sister, from whom he is estranged (what else), and from his dying mother who is in a nursing home. “If everything we do not remember did not exist, where would we be?”


While packing up his books he finds an encyclopedia of mammals and it is there he comes across the “ai,” a variety of a three-toed sloth which he sees as having a head too small for its body, “something I have thought about myself” obsessing to the point of having his head measured. But, he happily reports to his friend, Harold, that he moves his “…bowels once every day with clockwork regularity. I mention this because the ai shits and pisses only once a week.”


His wife has run off with an old novelist friend on a motorcycle who he remembers saying “she would never marry anybody as ambiguous as I am.” And there is an amorphous quality to Andrew and the novel itself, leaving the reader with more questions than answers, part of Savage’s intent.


Towards the end of the novel, he writes to Vikki “I have sunk back into all my old vices – slovenliness, sloth, and gargantuan pettiness,” perhaps his most insightful introspective epiphany. In the Christian moral tradition “sloth” is also one of the seven deadly sins, characterized by wasting away and entropy, the essence of Andrew Whittaker. The punishment in hell for such a sin is to be thrown into snake pits and, interestingly, he finds a pair of snakeskin boots in his basement, ones someone had accused him of stealing.


Savage’s writing is precise and engaging, weaving satire and pathos. He portrays an inexorable path for our protagonist, a fascinating, tragicomic portrait of isolation and personal failure, in the tradition of Gogol and Kafka. “All around me things are in decay, or in revolt. If only I could walk out of myself the way one walks out of a house.”


As Andy says at the end of one very long letter: “Imagine a man in a room talking about himself, perhaps in a very boring way, while looking down at the floor. And while he goes on with his monologue, which as I said is of interest only to himself, one by one the other people in the room tiptoe away until he is all alone, the last one shutting the door silently behind him. Finally, the man looks up and sees what has happened, and of course he is overcome by feelings of ridicule and shame. Maybe this letter is now at the bottom of your wastepaper basket, a tiny trivial voice in the depths of a tin well, rattling on and on.”


Are we still in the room listening to Andy? Yes, or no, Savage has established himself, with Cry of the Sloth, and Firmin, as an important “new” literary voice at the age of 67.


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