Instead they should be embracing the policy of “any-time-any-place” publishing – delivering the goods to the consumer whenever he/she wants it and in any form. There may have to be price disparities for different formats. Certainly the more a title is aimed at the consumer (trade), rather than at someone who needs information to do a job (professional), the digital edition price might undercut the hardcover. But do they really think that they can control the digital tsunami? The only thing endangering “the publishing industry’s future” is the misguided policies of trade publishers themselves.